A Technological Leap in Affiliate Marketing Compliance

Ascendia Prime, at the forefront of performance marketing innovation, proudly introduces its advanced Consent Control tool. This state-of-the-art solution empowers advertisers to manage consent signals across diverse partnership types, ensuring compliance with evolving regulations while enhancing user experience.​

Navigating the New Regulatory Landscape

The Information Commissioner's Office (ICO) recently updated its guidance, clarifying that cookies used by cashback and loyalty sites can be classified as "strictly necessary" under the Privacy and Electronic Communications Regulations (PECR). This exemption applies when cookies are essential for providing a service that users have proactively subscribed to, such as receiving cashback rewards. ​

Ascendia Prime's Consent Control tool is designed to help advertisers adapt to this regulatory shift seamlessly. By allowing differentiation of consent requirements across various partner types—including cashback, voucher code, loyalty sites, comparison platforms, content creators, and influencers—advertisers can tailor their consent strategies to align with both compliance obligations and user expectations.​

Key Features of the Consent Control Tool

• Advanced Consent Management: Set precise consent statuses for different partner types, ensuring that cookies are appropriately classified based on the nature of the partnership.​

  
  

• Regulatory Compliance: Align with the latest ICO guidelines by exempting strictly necessary cookies used for reward services from consent requirements, streamlining operations for cashback and loyalty partners. ​

  
  

• Enhanced Tracking Reliability: Improve the accuracy of tracking for reward partners, ensuring correct attribution, reward allocation, validation, and fulfillment without the need for intrusive consent prompts.​

  
  

• Optimized User Experience: Provide a smoother journey for users coming from reward sites by eliminating disruptive consent capture walls, thereby reducing the risk of untracked sales and delays in reward delivery.

  
  

• Reduced Administrative Overhead: Implement consent management without overhauling existing infrastructure, leading to fewer customer transaction queries and streamlined operations.​

  
  

Expert Insight

Yogi, Chief Technology Officer at Ascendia, emphasizes the significance of this development:​

"In today's complex digital ecosystem, managing data privacy and consent is more critical than ever. Our Consent Control tool offers advertisers the control and transparency needed to ensure compliance without compromising user engagement. This solution is timely, especially in light of the ICO's recent guidance, and supports brands in effectively managing affiliate and partner programs that include reward-based models."​

Embracing the Future of Affiliate Marketing

The ICO's clarification provides much-needed certainty for the affiliate marketing industry, particularly for cashback and loyalty sites that play a vital role in driving consumer engagement. Ascendia Prime's Consent Control tool positions advertisers to capitalize on this opportunity, balancing regulatory compliance with performance marketing objectives.​theapma.co.uk

With over 95% of Ascendia advertisers already compliant with the new guidelines and correctly classifying cashback cookies as strictly necessary, the adoption of the Consent Control tool is set to become an industry standard.​

For more information about the Consent Control tool or to schedule a meeting, please contact us. Calendly